Kunden
VAG Verkehrs-Aktiengesellschaft
Linz Linien AG
Mobility Management
Transport Planning
Traffic Engineering
Mobility Research
Surveys
Quality Measurement
Dialogue
Public Transport
Public Space
Operation
New citizen marketing offers an excellent opportunity to directly influence people's mobility behaviour, especially when they are in the midst of a transition, such as moving to a new city. The targeted provision of information on alternative means of transport, which focuses on eco-mobility, ensures that they do not rely solely on motorised private transport, but become familiar with the entire range of mobility options. A timely approach after the move is of crucial importance. Depending on the desired scope, citizens can be approached in different ways. For example, by means of welcome packs including a taster ticket, the provision of an online platform with the option of arranging a personal customer appointment or information stands at central locations. The latter is an effective way of providing advice and information to a large number of people, particularly in new housing developments.
Development of mobility folders and personalised cover letters including printing and dispatch
Data protection-compliant processing and maintenance of address data
Provision of a new citizen hotline for mobility advice
Interactive online platform for information about local mobility services
Mobility events and information stands in new development areas or district centres
Follow-up support
VAG Verkehrs-Aktiengesellschaft
Linz Linien AG